We are brand consultants creating a new kind of innovation company. We’re different to other consultancies because our work begins with social strategy.
To us, brands have scope beyond just category and competition. We explore how brands are, or can be, relevant in the world – their social utility and resulting value to citizen consumers.
Then we create big social ideas for brands. Ideas that are valuable to brand owners, but also valued by consumers and even society.
Having spent my formative years at Claydon Heeley I co-founded digital shop Agency Republic and later Social Republic, before joining GoodBrand's consultancy business in 2004. Since then I've run social innovation projects for a number of multinational clients.
I'm a brand ideas person. I was formerly brand planner at Williams Murray Hamm for 5 years until I left in 2007 to join GoodBrand. My speciality is understanding the social context for brands, and turning that into meaning, value and differentiation.
I'm a brand, communications and sustainability expert. Much of my work has been about integrating corporate responsibility into the brand story, but I'm also involved in training, inspiring marketeers with the possibilities of big social ideas. I have written two university level textbooks on branding, and have a masters in Human Rights from LSE.
After 10 years in brand agencies I moved into commercial innovation at ?WhatIf! leading big NPD and brand positioning projects for bluechip and tech companies. My expertise is in brand insight, process facilitation and idea generation.
I'm a brand and research consultant. I have wide ranging experience both within the UK and internationally, working across all sectors from fmcg to tourism to finance. My skills cover qualitative and quantitative research, and include consumer profiling, segmentation and consensus building.
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