CSR is dead. Long live CSR!

Yesterday Jonathon Porritt, Anointed Champion of Sustainable Business, announced the passing away of the Old Way. He uttered “Bottom line: Science alone is not enough. The truth has not set us free. And nor will it.” as he called the Order of The Creative Industries to support the Accession of the New Way.

In its early years the Old Way had been full of hope and promised Guiltless Enterprise. It tirelessly brought to light the transgressions and shortcomings of the business world, imposed measures and checklists, departmentalised ownership of subject matter and awards entries, and to loud fanfare celebrated the Hierarchies of Achievers.

But in the later years it became evident that the reform would not go far enough. Whilst the Old Way has put into place the process of change in the business world, a New Way will be necessary if the nation’s subjects are to change their ways.

Addressing the Order of The Creative Industries, Jonathon Porritt CBE asked “Can the creative industries seduce us into sustainability?”